Clean cookstoves offer double the protection

Getting individuals to change their behavior for the good of the planet can be a hard sell. Whether it’s encouraging homeowners to use compact fluorescent bulbs or convincing drivers to buy hybrid cars, environmentalists have learned that the best approach is often an appeal to self-interest. That’s the tactic an environmental group in Africa is using to persuade women to change the way they cook.

My story aired last week on The World, in partnership with NOVA.

~ by Ari Daniel on July 30, 2012.